Case archive
CS-004TranscreationLuxury fashion house
Editorial voice that retains the brand image in Mandarin and Arabic.
Seasonal editorial and PDP copy rewritten for register, rhythm and brand cadence.
+38%engagement vs. prior season
- Client
- Luxury fashion house
- Sector
- Luxury
- Region
- China · MENA
- Services
- Editorial transcreation · PDP copy · In-market review
- Delivered
- August 2026
IThe challenge
Literal translation was flattening a luxury editorial voice in high-value markets.
IIThe approach
Native editorial writers reworked seasonal stories and product language around the brand's cadence.
IIIThe outcome
The campaign protected its premium register and outperformed the prior season's engagement benchmark.
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